Zara Research Study Essay Example | Topics and Well Written Essays - 3500 words

Zara Research Study - testify ExampleResearch has been made on client service facilities offered by Zara and clients perceptions regarding this subject. Both primary and second-string data take away been used for the study. Secondary data have been collected from different databases and existing literary productions published on past studies. Primary data have been collected by employing quantitative regularity of study. A sample population of 100 customers having shopping experience with Zara have been interviewed by distributing a coordinate questionnaire containing 5 close ended questions. The questions have been framed with the objective of understanding customer perceptions about customer service facilities provided by Zara. The secondary objective of this study is to investigate the relationship between age of customers and their perceptions. Responses of the participants have been measured in a five point Likert scale. The election hypothesis is that Zara provides satis factory level of customer service. The responses are analysed using the t-statistic and the estimated value of t statistic is found to be sufficiently greater than the tabulated value. Therefore the alternative hypothesis is accepted. This establishes that customers have strong positive perception about customer service facility provided by Zara. It has also been found that compared to the youths, the middle aged population hold better perceptions about the companys customer service.Zara is a famous international fashion brand. It is unmatched of the eight store set ups of the Inditex Group, which is one amongst the largest retailers in the fashion industry in the world. The Inditex Group is an assimilation of approximately one hundred framework companies that conceptualize designs, manufactures fabrics and distributes them. The first shop of Zara was opened in the city of Corua in 1975 (Inditex, n.d.). Presently, the company has spread out its network to four hundred cities in ei ghty seven